It’s a bid proposal that clearly describes the whole offering. A freelancing proposal includes the following (generally):
- A complete description of your offerings (cover letter)
- Quote (project cost or hourly rate)
- Deadline (delivery time)
- Scope of work (specifications)
Below I have attached screenshots of the Fiverr & Upwork proposal as an example:
How to write the proposals
Buyers post their requirements (jobs) on freelancing platforms and freelancers who are qualified for those jobs can write the proposals.
To write a proposal, the freelancer describes his/her offering in a couple of sentences.
For example, how the freelancer can help the client, past work samples, why the client should hire him/her, etc.
And then the freelancer defines some scope of work, the price or hourly rate, etc.
The most important part is the description of a proposal. After checking the description, Your prospect takes the decision whether to contact back or not.
If you want to see a sample of a winning proposal, you can check the link below. Though I have written the proposal for Fiverr, you can use the same template for Upwork and other freelancing platforms.
HOW TO WRITE A WINNING PROPOSAL ON FIVERR »
At the bottom of the post, you will get a downloadable PDF that contains a sample proposal.
The proposals are a great weapon to get sales on freelancing marketplaces. A great proposal should contain those words that your buyers are curious to know about.
Buyers don’t read copy-paste proposals or boring ones. After reading a proposal, the prospect/buyer makes the decision whether to contact back or not.